You see it on the supermarket shelves, on the runway and behind the scenes helping you build a brand, a life, business, a home to be proud of. You see it on the streets being rebels with a cause, and between the sheets, so we can all sleep easier knowing we are taking necessary steps to put people, planet and communities first. But what does this ‘B’ really mean?

It’s hard to scroll, scan or shop without seeing it. It seems that everywhere you look, from your local coffee shop with the line out the door to your global accounting firm with an arms-length waitlist, there is one thing that’s starting to define a successful business. One thing that a business will soon be unable to be truly triumphant without, one thing that is helping businesses outlast the rest, and that one thing is: purpose.

On the surface, you might not think that dog bowls and period products have much in common. Or that reusable cups and telehealth technology go hand in hand. But in a movement as diverse and heterogeneous as this one, it’s not the products or services that bring B Corps together, nor the industries and communities we work within — it’s our shared commitment to using business as a force for good, and being held accountable for it.

Everywhere you look, B Corps are beginning to garner the attention of bigger and bigger audiences, and gain the attention they deserve from mainstream media platforms. From reaffirming their commitment to business as a force for good to sharing insights on navigating recertification, here is how three B Corps in the finance industry are leading the way and mobilising money for the greater good.